Though this blog is an attempt to highlight such ads yet
those missed out can find their mention in the comments given by you. Do read
this through and give me your feedbacks.
Bachpan ki Yaadein
Born in 90’s the kiddo has to have a memory of the “Boomer”
ad and if you do not remember that spectacular ad where Boomer man comes to
save you than you’ve probably missed the fun element in your bachpan. We tried
to imitate a lot from these ads and most common was the “bugubugu” of the Fanta
ad and the blowing the boomer bubble. Blowing a boomer bubble felt like a feat
that I accomplished, like a war won. Although it sounds funny, well, that’s how
it was anyways for me!
Another evocative ad was the Fevi Kwik ad where the two men
go fishing and a smart south Indian wins the competition hands down with help
of Fevi Kwik. That ad was one which was like testing your wits as the viewer
did not understand what this man in lungi will come up with. While Fevi Kwick
tested the wits, Dairy Milk ad was the one that gave the audience taste of the
chocolate. To celebrate the victory a girl chewing on Dairy milk and cheering
her boyfriend come dancing on the cricket pitch and her expression… Oh it makes
you wana snatch the chocolate from her hand and eat it!
Cool ads
If these were the bachpan ki yaadein what followed later was
the magic of jingle and visuals. Few ads like Close up’s “Kya aap closeup kartein hain” or Big Babool’s
“Chidiya rani badi sayani” still ring in our ears and if you give it a try
singing out loud, you’re sure to find voices around you joining you in the
chorus.
Vodafone and Idea are the two companies that have brought
forth some really charming ads. Idea’s “Sirji” has become a favored phrase of
the audience and Vodafone’s “Zoozoo” have cast a spell. The recent crazy feet
ad of Vodafone is again another one to join, what I call, the “cute franchise”
started by Vodafone. While Idea’s cell exchange and the recent Holi ad actually
makes you utter “what an idea sirji!” If Vodafone own the crown for the cute
ads, their competitor Airtel was not to stay behind. They too cashed on the
emotional and the jingle factor by bringing in “Har ek friend zaruri hota hai”.
Then there was the Surf excel’s ad which should’ve been the
starting point of the theme “daag achein hain” wherein the brother defends his
sister from the dirt and muck by fighting it. After seeing that ad for the
first time I am sure your reaction would have been “Awww” or “Sooo cute!”. My
personal favorite in these lists of cool ads is the Fanta’s initial ad of “Man
uchal uchal jaye”. The cartoon town and the bustling streets then the Fanta jingle,
the dancing and the joyous atmosphere was something I wanted to watch over and
over again.
Another amongst the cool ads is the ICICI bank’s ad, the
jingle of which sounds cute but you cannot catch up with its lyrics, it goes
something like this, “Fufusfufus pariwar sufus”. The lyrics is cute and the
cutest is its visual!
Un-understandable ads
If the above mentioned ads were cute and cool, then there
are those that are completely incomprehensible. For the time the ad is played
on the screen you either put it in the vulgar category or in the ones which you
cannot associate with the brand.
Now the ad “Yeh to bada toing hai” had a funny erotic
visual, great jingle and years later given the model of the ad a much deserved
fame. But then reflecting back on it, it doesn’t seem much appealing rather you
get that yucky feeling in the pit of your stomach. Other such ads are the
Wildstone ads where the woman simply throws herself at the guy using the Deo.
That is so very un-understandable and “mythical”, I may add! On the similar
lines were and are the ads by AX, again a men’s perfume. What is it that these
ad makers think when drafting the men’s perfume ad- women are objects wanting
sex and sex is on their mind 24/7? Seriously people, if you think so, then get
a life! Stop the “Bum chika wow wow” crap.
Then there are more subtle ads which are not erotic but when
you see these ads you go, “Err…what was that about?” On that par is the Frontline ad, if you wear a
frontline banyan you have to be aagey! How does that relate to the product
anyways? And lastly there is this ad which just makes your brain cells ache Godrej’s
“Oh my god” ad, the hair color one! If you think that wringing the hand in
excitement just because your hair color is less expensive, then you are not
connecting with your audience, you are rather irritating them each time you are
aired!!
***
Having said all this, criticized and complimented, there is
this hard work which goes on in making of any ad and for the every put in every
ad, the ad makers need to take a bow!
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